A ‘conventional’ big-brand pack of menstrual pads contains the same amount of plastic as 5 carrier bags! Choosing plastic-free or reusable period products instead is not only better for the environment, it will also save you money in the long run and be better for your body. This is the second video I’ve worked on with City to Sea for their Plastic Free Periods campaign. It was a great opportunity to take to the street to hear from people about their thoughts and experience.
In this video, I worked with City to Sea to bring their script to life and adapt it in a way that was engaging to watch, that incorporated their brand and also embedded the organisation’s values of being brave and playful. I then organised both shoots and worked with the client in the edit to get it to what you see above.